Outfits

Thursday 11 March 2010

Projection Photography by Rhys Frampton

Welcome to the wonderful world of projection photography. It’s an awe inspiring way of capturing mood, intimacy and character on set. This is something I would like to announce as the projection test; it’s the teams’ first real attempt of taking strides in this innovative type of photography and one which I can deem successful at that.





As an initial attempt, I think you will agree, this is a very creative and dynamic way of depicting images. Something which I have always aspired to reach the heights of, having seen Mario Testino’s work with similar effects.

“Photography is truth”
Rhys Frampton
54 Photographic

Monday 1 March 2010

Tailored Agency continues its strong bond with photographer Rhys Frampton.

Tailored Agency has teamed up with popular photographer Rhys Frampton in order to bring a creative edge to PopIssue for the Autumn/Winter collection.



Rhys, has recently finished photographing the latest New Look campaign launch (pictured above), its most successful to date. New Look used running press ads as well as a localised ads in tube stations around Oxford Street and taxi vinyls to promote the opening day. All of which used Rhys' images from the shoot.

Tailored Agency stumbled across Rhys' innovative work, when he released the shoot from Rio Ferdinands fashion brand FIVE. The new range is predominantly of shoes and boots, as well as accessories, including wash bags, man bags and wallets. The Manchester United defender has expressed himself through a collaboration with Strutt Men and chose Rhys to produce a stunning shoot to which works alongside the brand with perfect effect. A few of the images can be seen below.





Ross J Horton
TAILORED AGENCY
"SUCCESS WITH STYLE"